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Digital Marketing KPI Dashboard Excel Template

4.75 (4 reviews)

Excel KPI spreadsheet for digital marketers. Track your key metrics on social media, SEO, PPC and leads. Printable dashboard with trend charts.

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If you are working in the fast pace and ever-changing digital marketing industry then you know keeping your finger on the pulse is a mandatory requirement. Surely, you and or your clients will want proven results, which usually come with numbers. This is where the Digital Marketing KPI Dashboard Excel Template can help you show them the best delivery format.

Thus, this instant access Excel Template will take your results and turn them into presentable data which can be analyzed to give you a better picture of how successful you have been.

KPI digital marketing

How Do You Select the Right Digital Marketing KPIs To Follow?

To emphasize, with so much information out there regarding digital marketing activities, it’s hard to choose the right measures. First of all, you have your personal or client requirements, or you might have a proposed number from your research. Moreover, inside the template, you’ll find 38 most used performance indicators for digital marketing.

These have been categorized into five main groups consisting of the following:

  • Lead Generation
  • Website & Traffic Metrics
  • SEO Optimization
  • Paid Advertising
  • Social Media Tracking

The Template also allows you to add, organize and track your own unique KPI parameters.

Input Output Table

Basically, this template consists of two sections: inputs and outputs. Current Year Actuals, Targets, and Previous Year Actuals are all available in Metric Settings. In the Output parts, also there is a Monthly Dashboard and Trends.

Getting Started in Creating Your Digital Marketing KPI Dashboard

Once you have chosen your particular metrics, you will then be asked to enter your target goals and a current figure for you and or your team. Comparison of your previous, actual, and future data is at your fingertips with the dashboard trending charts showing you in an instant how you are progressing. This super cool template offers much more:

  • Firstly, the descriptions of Digital Marketing and its Key Performance Indicators
  • Also, Trend Charting
  • Purposeful Comparison of both Past and Actual Target Values
  • Lastly, 30-day & Running Cumulative Breakdowns

Metrics of Digital Marketing Kpi Dashboard Excel Template

Firstly, we’ve included some sample data for you in this section; of course, you can change/remove these data and add your own. Also, if you need more rows, go ahead and add as many as you need.

KPI sheet

Note: Because this template covers 12 months from the start date, enter it in the data set.

Date Setting

Monthly Analysis

This section allows you to track each KPI’s monthly and cumulative performance. Begin by selecting a month from the dropdown menu. Also, the template will compare your current year’s data to last year’s data and display the results in green, yellow, and red.

Changing Color

KPI Analysis

This sheet allows you to compare monthly data with an overall analysis. There is also a Bar Chart that displays the Overall Analysis per Month. This section assists you in better analyzing your KPIs.

Charts and Bars

In summary, this purpose-built KPI Dashboard Template for digital marketing offers you a fantastic way to monitor your critical fast-paced data as well as make the essential on-track comparisons for past, current, and goal-related targets.

Features Summary

  • Monthly & Collective Analysis
  • Connections Between Past Year and Present Target Figures
  • Dashboard Summary with Interactive Charts
  • Easy to Use Design and Presentation Facilities
  • Simple Instructions Inside Each Sheet
  • Works with Excel 2007 Onwards
  • Runs on both Mac & Windows
  • No installation needed. Ready to use
  • Print Friendly
  • White Label
  • Does not include any VBA macros

Digital Marketing KPI Dashboard is a ready-to-use Excel Template and provided as-is. If you need customization on your reports or need more complex templates, please refer to our custom services.


Watch the video below to see the template in action! Presentation also includes usage notes, explanations and tips & tricks about the template.



4 reviews for Digital Marketing KPI Dashboard Excel Template

  1. DennisM

    it seemed very complicated at first but easy to change and edit for your own kpis.

  2. mattedw1

    digital marketing is more than just “trending” and thank u guys for developing a KPI for it!

  3. richfulton23

    Great spreadsheet and detailed yet simple to use!

  4. danielvillbrand

    Great and fast delivery!

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