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Digital Marketing KPI Dashboard

Rated 5.00 out of 5 based on 2 customer ratings
5.0 (2 reviews)

Ready-To-Use Digital Marketing KPI Dashboard Template in Excel. Includes SEO, Social Media, PPC metrics, trend charts, comparison analysis and many more!


One Time Payment – Immediate Download


License: Personal Use
Works on: Windows / Mac
Requirements: Min. Excel 2007
Bonus: Free Lifetime Updates with your purchase.


If you are managing Digital Marketing activities, you will very well know how many different parameters you need to track. Keeping a Digital Marketing KPI Dashboard is a good idea to be able to measure the metrics and take actions accordingly. This ready-to-use Excel Template will help you to follow your metrics, measure changes and present them in a professional way.

Which Digital Marketing KPIs Should You Follow?

First step is making research and deciding on the metrics you will follow for your own business model. We have done the hard work and gathered together the Most Used 38 Digital Marketing KPIs which are grouped under 5 main categories:

  • Lead Generation
  • Website & Traffic Metrics
  • SEO Optimization
  • Paid Advertising
  • Social Media Tracking

You can also add your own KPIs in the tool and track them easily.

How To Create a Digital Marketing KPI Dashboard Effectively?

After deciding on the metrics, you will need to put some targets for your team and make comparisons with Previous Year and Target values. It is also a good idea to see the trends supported with some charts. This template offers:

  • Key Digital Marketing Performance Indicators and Descriptions
  • Trend Charts
  • Previous Year and Target Comparisons
  • Monthly and Cumulative Analysis

 Check the VIDEO below to see how Someka KPI Dashboard Templates work in general:


This is a great way to follow your critical metrics, make comparisons and stay on track!

Digital Marketing KPI Dashboard Excel Template Features:

  • Monthly and Cumulative analysis
  • Comparison with Past Year and Target values
  • Summary dashboard supported with interactive charts
  • Easy to use and nice design to be used in presentations
  • Clear on-sheet instructions
  • Compatible with Excel 2007 and later versions
  • Works both on Windows and Mac
  • No installation needed. Ready to use
  • Full Print ready
  • White Label
  • Does not include any VBA macros

This excel template is ready-to-use and provided as is. If you need customization on your reports or in need of more complex templates, please refer to our custom services.

If you liked this template don’t forget to check our KPI Dashboard Templates Collection:
Someka Excel Dashboard Templates for Small Businesses


2 reviews for Digital Marketing KPI Dashboard

  1. Rated 5 out of 5


    Great spreadsheet and detailed yet simple to use!

  2. Rated 5 out of 5


    Great and fast delivery!

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