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Sales KPI Dashboard

3.33 (3 reviews)

Sales KPI Dashboard includes key performance metrics for sales department. Trend charts, target realization, forecast & past year comparison in Excel spreadsheet.


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Sales KPI Dashboard is an important tool for Sales department with measurable metrics inside which help to evaluate achieving the company’s goals and maintaining growth. For example, you want to present successful results and prove effectiveness of your sales team. Common questions: What numbers should I give? Which Key Performance Indicators should I consider? How should I compare results in order to show current success?

According to KPI dashboard logic, you set the right goals to measure specific performance metrics, you select specific periods to compare and it gives you a quick overview of your company’s performance. On the other hand, while preparing a Sales KPI dashboard, the most important thing is to define the right metrics which will differ from department to department. Because, it would be meaningless to evaluate sales team performance with performance indicators of HR department.

How To Create The Most Useful KPI Dashboard For Sales Department?

Instead of creating a Sales KPI Dashboard from scratch, we offer you a Ready-to-Use Excel Template one which consists of:

  • Major Key Sales Performance Indicators
  • Trend Charts
  • Previous Year and Target Comparisons
  • Monthly and Cumulative Analysis

What Are The Right Key Performance Indicators for Sales Team?

In this dashboard template, we’ve collected most commonly used Sales KPIs under 3 main categories:

  1. Sales Team Effectiveness: Sales Revenue | Sales Growth | Monthly Sales / New Customers | Sales Target ( Actual Rev vs. Forecasted Rev) | # of Sales Demos | Average Sales Cycle Length/Average Conversion Time
  2. Customer Metrics: Average Revenue Per Unit (Average Revenue Per Customer) | Customer Acquisition Cost / Cost Per Lead | Lead-To-Sale Conversion Rate | Cost Per Conversion | Customer Profitability | Customer Lifetime Value | Customer Turnover Rate
  3. Budget Metrics: Sales Budget Ratio (Sales Spendings/Total Revenues) | Staying In Budget Ratio

However, you can add more KPIs if you prefer. After this step, you input relevant values and analyze the results in a nicely designed dashboard which is supported with charts.
It shows monthly and cumulative results separately. Moreover, you will be able to see the comparison with past year figures and company targets. Thanks to this Sales KPI Dashboard, you will easily follow your critical metrics, make comparisons and stay on track!

Sales KPI Dashboard Excel Template Features:

  • Monthly and Cumulative analysis
  • Comparison with Past Year and Target values
  • Summary dashboard supported with interactive charts
  • Easy- to-use Sales Team KPI Template
  • Clear on-sheet instructions
  • Compatible with Excel 2007 and later versions
  • Works both on Windows and Mac
  • No installation needed. Ready to use
  • Full Print ready
  • White Label
  • Does not include any VBA macros

This excel template is ready-to-use and provided as is. If you need customization on your reports or in need of more complex templates, please refer to our custom services.

If you liked this template, you may want to check our collection of Small Business Templates:
Someka Small Business Templates


Watch the video below to see the template in action! Presentantation also includes usage notes, explanations and tips & tricks about the template.



3 reviews for Sales KPI Dashboard

  1. Somnath Bankar

    Is work with Google sheet?

  2. Michelle Delane

    Good template but wish you would provide a free trial before the purchase.

    • Someka

      Hi Michelle! Thank you for your feedback! Since we don’t provide free trials of product, we try to explain all our products in very detailed product descriptions and videos!

  3. Kavisha Tenet

    Support is professional and timely. always does the job as described. clear communication and always goes above and beyond in their work. I highly recommend Someka for everyone

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