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SWOT Analysis Template

Rated 4.55 out of 5 based on 11 customer ratings
4.55 (11 reviews)

Nicely designed SWOT Analysis Template in Excel. Free to download, ready to print and includes guidance to fill in your analysis.


License: Personal Use
Works on: Windows / Mac
Requirements: Min. Excel 2007


SWOT analysis is a widely used strategic approach which help the decision givers to evaluate their businesses from different aspects. We have prepared this SWOT Analysis Template in Excel so that you can easily start putting your variables and focus on your daily business.

What is a SWOT Analysis?

Whether it is a new project, a business initiative or product launch, there are lots of things to be considered and determined. Using a common framework is useful for business people to be able to speak the same “language” when they are making decisions. SWOT is a generally accepted strategic framework which categorizes the decision variables into 4 main groups: Strengths, Weaknesses, Opportunities and Threats.

  • Strengths (Internal): What are your strongest assets? Financials, manpower or location? What makes you better than competition?
  • Weaknesses (Internal): What are the main things you need improvement in your company? Are your competitors better than you in certain areas? What you need to avoid?
  • Opportunities (External): Is your market growing? What are the trends that will help you build your business in the future? And will you be able to take advantage of it?
  • Threats (External): Is there any potential risk regarding your business model? Is it possible to face a lawsuit? Is your market shrinking?

Answering these questions and evaluating your business from these four different aspects will help you give healthy decisions.

 Check the VIDEO below to see how Someka SWOT Analysis Template works:

SWOT Analysis - Someka Excel Template Video

Someka SWOT Analysis Excel Template Features

We have prepared our SWOT Excel Template with a professional design. It also includes some side notes which will help you to enhance your analysis. After completing the analysis, you can write down your final notes to the Analysis Summary & Evaluation Notes section at the bottom.

  • Easy to fill
  • Professional design to be used in presentations
  • Full Print Ready
  • Informational notes included
  • No installation needed. Ready to use.
  • Works both on Mac and Windows
  • Compatible with Excel 2007 and later versions
  • Does not include any VBA macros

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11 reviews for SWOT Analysis Template

  1. Rated 5 out of 5

    Grant Hamilton

    Thank you for this easy to follow worksheet. I’m using it for my own personal goals and also to move forward in my career.

  2. Rated 1 out of 5

    Dont foolme

    Completely useless – No download of “free” template but GET MODIFIABLE VERSION WITH PASSWORD. Dont foolme

    • Someka

      Hello there!

      As default, we’ve designed this template ready-to-use and structured for you. But you can use it also without buying modifiable version for free. Please do not hesitate to contact us for your download problems!

  3. Rated 5 out of 5



  4. Rated 4 out of 5

    Allan Zhao


  5. Rated 5 out of 5


    Awesome template

  6. Rated 5 out of 5

    Brianna Leaver

    good framework!!

  7. Rated 5 out of 5


    thx for the additional knowledge on sheet, more powerful!

  8. Rated 5 out of 5


    Great Site, you gave me allot of good information

  9. Rated 5 out of 5


    Very helpful and appreciated! I liked the quick notes.

  10. Rated 5 out of 5

    Duyen P

    LOOKS GOOD! Do you have an example of SWOT analysis in maintenance business?

    • Someka

      Hi Duyen! Thanks for your feedback. SWOT Excel template can be easily edited according to your requirement. You can get the modifiable version from here: SWOT Analysis Excel Template on Etsy

  11. Rated 5 out of 5

    Alex ten Voorde

    Thanks you so much for these templates- very user friendly and just what i needed!

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