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SWOT Analysis Excel Template

4.65 (20 reviews)

SWOT analysis tool in Excel. Printable and ready-to-present SWOT matrix to analyze your business with detailed guidance. No installation needed.

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SWOT framework is a widely used strategic approach that helps decision givers to evaluate their businesses from different aspects. We have prepared this SWOT Analysis Excel Template so that you can easily start putting your variables and focus on your daily business or personal improvements.

What is SWOT Analysis?

Whether it is a new project, a business initiative, or a product launch, there are lots of things to be considered. Thus, using a common SWOT framework is useful for business people to be able to speak the same “language” when they are making decisions.

So, SWOT analysis is a generally accepted strategic framework that categorizes the decision variables into 4 main groups: Strengths, Weaknesses, Opportunities, and Threats. Furthermore, this tool will help you to visualize your business from all aspects.

Let’s see the details of internal aspects of SWOT analyis:

  • Strengths: What are your strongest assets? For instance, financials, manpower, or location? What makes you better than the competition?
  • Weaknesses: What are the main things you need improvement in your company? Also, are your competitors better than you in certain areas? What do you need to avoid?

Now, let’s look at the external aspects of SWOT analysis:

  • Opportunities: Is your market growing? What are the trends that will help you build your business in the future? And will you be able to take advantage of it?
  • Threats: Is there any potential risk regarding your business model? Then, what is the possibility to face a lawsuit? Is your market shrinking?

In summary, answering these questions and evaluating your business from these four different aspects with this template will help you give healthy decisions.

SWOT Analysis Excel Template Features

We have prepared our SWOT matrix with a professional design. It also includes some side notes which will help you to enhance your analysis. After completing the analysis, you can write down your final notes to the Analysis Summary & Evaluation Notes section at the bottom this SWOT analysis template.

  • Easy to fill SWOT Framework Template
  • Professional design for presentations
  • Full Print Ready
  • Informational notes included
  • No installation needed. Ready to use.
  • Works both on Mac and Windows
  • Compatible with Excel 2007 and later versions
  • Does not include any VBA macros


SWOT Analysis Template is a ready-to-use Excel Template and provided as-is. If you need customization on your reports or need more complex templates, please refer to our custom services.


Watch the video below to see the template in action! Presentation also includes usage notes, explanations and tips & tricks about the template.



20 reviews for SWOT Analysis Excel Template

  1. Porter H

    hi guys thanks for everything actually support and this excel
    small questiın?I have seen export button in your other product
    why there is no button?

    • Someka

      Hi Porter,

      Thanks for the feedback, we have noted this for future updates.

      Now, to export pdf please follow these steps.
      Go to the File tab.
      Go to the Save a Copy tab.
      Select PDF as the file type.
      Press the Save button.

      Hope this helps!

  2. Shonda

    Someone who does not know SWOT analysis can easily fill the table with the information you have written. Your information in the yellow boxes is great

  3. Amy Hunt

    Hi! Can the SWOT template work with the KPI dashboard? More specifically, if the SWOT is filled out can it use the information to pre-populate the KPI’s?

    • Someka

      Hi Amy,

      This is not a default feature that we have in any of the mentioned templates.

      You may copy-paste (as values) the data on the KPI Dashboards but there’s no auto export-match function available.

      Best regards,

  4. Lary

    What you are doing looks very interesting! I think you are on to something.
    I downloaded the free version so I could see more of what it does. I see there are only 10 rows for each area to discuss. If I were to purchase how many rows are available under each heading? Also, many times there are multiple levels under what is stated on each row. Will this SWOT allow adding drill down information under each row/statement?

    • Someka

      Hi Lary,
      We are happy to get this review!

      The modifiable version of the template comes with a password that allows you to add more rows to the template. Once you unlock the template, you may display headings and modify the template to your wish by adding new rows. We recommend adding new lines from the middle of any block so the new line format matches the other lines.

      Bonus trick: you can always make use of the “Format Painter” in Excel Home Ribbon to match the style of the new rows!

      There’s an option to have multiple lines within a cell in Excel (enter with Alt) but this should be done manually. So, you will be able to add subtitles like that to your main row. Hope this helps!

    • Lary

      Omg thanks a lot for this help guys! Now, this is marvelous for me!

  5. LUAAY

    Greeat Excel Format

  6. Ryan M.


    Do you offer in depth SWOT Analysis on other Fortune 500 and Fortune 1000 companies like Amazon? If so, how much are they and where can I purchase them? Are there publish dates on them?

    • Someka

      Hi Ryan,

      Have you visited our blog before?

      We already have a detailed swot analysis blog post on our blog pages such as Amazon SWOT Analysis, Tesla SWOT Analysis, and Apple SWOT Analysis.

      In addition, we are also planning to publish more SWOT Analysis articles about some of the companies on the Fortune and Forbes list in future days. Please keep following our blog section as well.

      Best regards,



  8. Mario P.

    Perfect- love it too much..

  9. FK

    How can i use the modifying version for free

    • Someka

      Hello there!

      Modifiable version gives you the rights to modify, customize and remove the branding. That’s why we provide two different licence types to our users to use the tool as they wish. If you would like to learn more about it, check this explanation.

      Hope this helps!

  10. Grant Hamilton

    Thank you for this easy to follow worksheet. I’m using it for my own personal goals and also to move forward in my career.

  11. Dont foolme

    Completely useless – No download of “free” template but GET MODIFIABLE VERSION WITH PASSWORD. Dont foolme

    • Someka

      Hello there!

      As default, we’ve designed this template ready-to-use and structured for you. But you can use it also without buying modifiable version for free. Please do not hesitate to contact us for your download problems!

  12. Crystal


  13. Allan Zhao


  14. Richard

    Awesome template

  15. Brianna Leaver

    good framework!!

  16. narender3

    thx for the additional knowledge on sheet, more powerful!

  17. amy_w

    Great Site, you gave me allot of good information

  18. thomas

    Very helpful and appreciated! I liked the quick notes.

  19. Duyen P

    It was LOOKS GOOD! It worked for me. Do you also have an example of SWOT analysis in maintenance business?

    • Someka

      Hi Duyen! Thanks for your feedback. SWOT Excel template can be easily adjusted according to your requirement. But for doing this you need to have modification rights which you can check from here: Get Modifiable Version

  20. Alex ten Voorde

    Thanks you so much for these templates- very user friendly and just what i needed!

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