SWOT Analysis Google Sheets Template

If you’re a startup looking to establish a market presence or an established company seeking growth avenues, our SWOT Analysis Google Sheets Template is the tool to empower businesses and individuals in making strategic decisions with confidence and foresight.

Definition of SWOT Analysis:

SWOT Analysis is a strategic planning framework that assesses an entity’s internal Strengths and Weaknesses, while also analyzing external Opportunities and Threats, to provide a comprehensive understanding of its current position and potential directions.

Why do you need SWOT Analysis Google Sheets Template?

The primary objective of SWOT Analysis is to help businesses and individuals identify crucial factors that influence their performance and success. By examining both internal attributes and external factors in a structured manner, the analysis enables informed decision-making, enhanced problem-solving, and the formulation of effective strategies to capitalize on opportunities and mitigate threats.

SWOT Analysis Google Sheets Template Features

Let’s explore the key components of our template:

1. Strengths:

With designated sections to identify and evaluate internal strengths, our template encourages users to assess core competencies, unique selling points, and advantages over competitors.

Some of the questions you can ask yourself to list your strengths are:

• What are your assets?
• Which one of those assets is the strongest?
• What makes you better than your competitors?
• Do you have a strong customer base?

2. Weaknesses:

To understand areas requiring improvement, you have this space to pinpoint of internal weaknesses and limitations.

Some of the questions you can ask yourself to list your weaknesses are:

• What areas do you need improvement on?
• What are the things you need to avoid?
• What areas do your competitors have an advantage on?

3. Opportunities:

Recognizing opportunities is vital for any entity’s success. Our SWOT Analysis Google Sheets template has a space for highlighting these opportunities.

Some of the questions you can ask yourself to list your opportunities are:

• What external changes will bring your opportunities?
• What are the current ongoing trends?
• Will these trends affect you in a positive manner?

4. Threats:

You can address the external factors that may impede progress in the Threats section.

You can ask questions such as below to identify the potential threats:

• What are the negative aspects in the current market?
• Are there potential competitors who can give you a competition in the future?
• What are the obstacles you are facing in the current mission?

SWOT Analysis Google Sheets Template Summary

• Ready to use, blank online SWOT Framework Template
• Ready-to-present and print ready
• Informational notes included
• Available on all devices (including mobile, desktop, and tablet)
• Works both on Mac and Windows
• Does not include any VBA macros