Price Comparison Template
If you have competitors, Price Comparison is a must! Define products/services, input prices and ready! Unique spreadsheet for competitive intelligence.
No subscription, immediate download after one time payment.
License: Personal Use
Works on: Windows / Mac
Requirements: Min. Excel 2010
Bonus: Free Lifetime Updates with your purchase.
We are all living in a very competitive business environment nowadays. We knew that money doesn’t grow on trees but just until a short while ago, maybe 10-20 years, most of us were only competing with local businesses around us. However, as internet evolved, globalization covered almost whole countries and communication became super easy, our daily business became much more competitive. If you have some other competitors in the market in the same industry with you (which is mostly the case) then you need to know the price positioning of your products according to the other products in the market. Hence, making Price Comparison studies is the first and foremost thing to do for competitive analysis.
But this can be tricky. Especially if you have many products to be compared with your rivals, it is easy to get lost in between the numbers. Some of your products will be cheaper end some of them will be costly. But you should also consider how important a product is. If you are cheap at almost all products but way expensive on a few high demand ones, you will probably lose market share and sales. You need to see the big picture in order to be able to take strategic pricing decisions. This is where mathematics comes into play. You should make some “Weighted Averages” by using market volumes. But without an automatization, this can be really tedious work. That’s why we have prepared this Price Comparison Tool to handle the dirty-work and provide us a quick competitive analysis.
All you need to do is: define your segments, competitor brands, input the prices and you are ready to go! You will be provided with a weighted price comparison index to see the big picture. Play with the categories, expand/collapse product groups and take necessary actions for areas which seem problematic to you.
Price Comparison Tool Features:
- Weighted average calculation for average figures
- Complex algorithm behind for most accurate results
- Pivot tables and Charts
- Cool Design
- Full Print Ready
- Compatible with Excel 2010 and later