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Retail Business Financial Model

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Retail Business Financial Model will assist you in making financial forecasts, comparing different scenarios, assessing financial risks in Excel.

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If you ever thought of starting a business, you probably were considering one of those falling in a broad category of retail. Despite being rather ‘boring’ industry, as opposite to innovative high-tech, it nevertheless demonstrates steady growth of sales and profit worldwide, from year to year.

Although you do not always have to prepare a formal business plan, you must at least understand your financial projections and capital requirements.

Now our Retail Business Financial Model template is available to assist you in making financial forecasts, comparing different scenarios, and assessing financial risks and benefits.


Retail Business Financial Model Features:

You can use it to:

  • Produce monthly and yearly financial projections for up to 10 years, using different assumptions;
  • Combine all three retail business sub-models (sale of merchandise, providing services and sale of manufactured goods) in a single financial model;
  • Account for both long-term trends and annual seasonal factors;
  • Evaluate capital requirements and make rationing of capital, combining debt and equity in different proportions.

By using this template, you will be easily able to produce professionally looking pro forma statements and charts for your bank or prospective co-investor. Let us look at the sections in more detail.


From the Dashboard section, you can access any part of the template.

  • Input your sales projections, seasonal trends and discounts, and associated direct costs to blue sections.
  • Input your fixed and startup costs projections, along with financing and investment-related inputs to red sections
  • After completing the inputs, you will see the outcomes in green reports sections.


It also contains general settings and assumptions.


Model Config sub-section will allow you to set a length of the Projection Period (from 2 to 10 years), enter the Start Date of the project and code of the currency which all monetary amounts will be displayed in.


  • Enter Discount Rate to be applied to operating cash flows in order to calculate the Net Present Value (NPV) of the project.
  • Enter Income Tax Rate that will affect net profit after taxation;
  • Show or hide instructions in the entire template.

A table of sales trends allows you to set long-term trends in order to account for how improving customer awareness and loyalty will affect your sales over the years, separately for merchandise, services and manufactured goods. If you do not expect your sales changing from year to year, you can leave this table blank.


Use the Merchandise table to set assumptions related to sales of merchandise:


  • Enter Category Name of goods you are going to sell; set markup percentage;  set the Credit Period in days showing how long it is going to take on average to pay for merchandise purchased to stock.
  • Enter Days of Inventory to estimate how fast each category of goods can be sold, in other words, how many days of sales your inventory is going to cover; enter Shrinkage & Theft percentage to estimate how much of your inventory is going to be lost.

In the Manufactured Goods table, assumptions related to the sales of manufactured goods have the following meanings:

  • Direct Cost percentage shows, for each category of goods, how much of regular selling price direct costs comprise;
  • Number of Days of Inventory, Credit Period, Shrinkage & Theft percentage shows how much of materials and finished goods you are going to lose.
  • Finally, in the Services table, Direct Cost percentage has the same meaning as for manufactured goods.


Depending on the type of your business, you may wish to use one, or several, of the following sections in order to make your sales forecasts:

1. Sale of Merchandise; Select respective merchandise categories in the Sales Forecast table; for each category, enter projected Average Daily Revenue. To account for seasonal changes, use Seasonal Sales Trend and Seasonal Discounts tables.


Projections of sales revenue and cost of sales will be calculated automatically.

Merchandise inventory forecasts at cost, at the end of each month, will be calculated by multiplying the average daily cost of sales in the next month by a number of Days of Inventory.

2. Providing Services; If you are going to provide services to customers, add service sale forecasts to the Providing Services section.


3. Manufactured Goods. If you are going to sell manufactured goods, use the Manufactured Goods section to make a forecast for the respective revenue and cost of goods.


Next, enter expected fixed costs in the Fixed Costs section of the retail business financial model.

Fixed Costs

Enter the names of employee positions in the Staff table, along with their respective salaries. Enter the expected numbers of employees for each projected month.


If you expect that salaries will increase over time, enter expected increase rates and frequencies into Salary Increase fields. Time-adjusted salaries will be calculated for each month of the projected period.

  • Other Monthly Expenses table follows the same logic: enter the names of expense items into the list, and then enter expected monthly expense amounts for each projected month.
  • The next step will be entering your startup costs into the respective section.
The usefulness of the model’s outcomes will greatly depend on the degree of accurateness in estimating costs that you will incur starting your retail business. If you do not need to produce pro forma financial statements for your business plan, you can take a simplified approach by entering all initial expenditures here, not distinguishing the cost of long-term assets such as property, equipment, software and patents, and skip next two sections altogether. Otherwise, only enter short-term expense items here, and go to the Fixed Assets section to deal with long-term assets.


are those you expect to be in use for more than one year. In order to produce correct pro forma financial statements, you will need to account for depreciation and amortization of these assets, as it will affect both your projected balance sheet and income statement, and your projected income tax payments as well:



The Financing and Tax section allows you to enter financial data necessary for planning and rationing capital requirements; balancing cash flows over projected periods; estimating interest and income tax expenses; calculating profitability metrics.


  • If you chose a manual repayment schedule for a loan, you will have to enter respective amounts in the Loan Repayments Manual table, otherwise, principal repayments will be calculated automatically in the Loan Repayments Calculated table.
  • Loan outstanding balances and interest payments will be calculated accordingly. Since you entered all revenues and expenses now, Net Profit Before Tax and Income tax will be calculated in the Profit table.


Now as you have entered all the necessary data, go to the reports. They are available from the Dashboard section. Retail Business Financial Model template contains the following reports:

  • Monthly and yearly Pro-forma Financial Statements, including Income statement, Balance sheet and Cash flow statement;
  • Profit (EBITDA) Report, presenting breakdowns of income and operating expenses by line items;
  • Operating Cash Flow Report, presenting the breakdowns of operating cash receipts and payments by line items;
  • Revenue Details Report, displaying revenues for each product and service category;
  • Gross Profit Breakdown Report, displaying the income, direct costs and profit margins for each product and service category;
  • Gross Profit Report for each business line, and overall;
  • Breakeven Analysis Report, Inventory Balances Report, Account Payable Report, and much more!



*Being calculated from the business’s perspective, they take into account all operating cash flows and compare the internal profitability of the business with its cost of capital.

*Being calculated from the investor’s perspective, they only take into account equity contribution and payouts made to investors, thus providing an assessment of whether it is worthwhile for an investor to put money into the business, considering available alternatives.


  • Financial Feasibility Study for Retail Business in Excel
  • Innovative reporting system
  • Inputs to learn cost of opening retail store.
  • Financial Statements, Breakeven reports and more report outputs
  • Works both on Mac and Windows
  • No installation needed, ready to use.
  • Professional design and suitable for presentations
  • On Sheet Instructions
  • White Label
  • Print-Ready
  • Compatible with Excel 2010 and later versions

This Retail Business Financial Model Excel template is ready-to-use and provided as is. If you need customization on your reports or need more complex templates, please refer to our custom services.


Watch the video below to see the template in action! Presentantation also includes usage notes, explanations and tips & tricks about the template.




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