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Competitive Analysis Template

4.75 (8 reviews)

With Competitive Analysis Excel Template evaluate your competitors to develop effective strategies and increase your market share! Simple use in Excel.

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For a company to maintain its regular situation and business reputation it should manage the competition in a smart way as much as possible. However, to be able to compete, the necessary strategy or strategies must be taken by the managers and/or the partners.

Competitive Analysis Template will provide a visual illustration of the company properties with the right metrics. It could help you to decide those strategies which should be taken.

Competitive Analysis Template Features:

A Competitive Analysis template is a simple competitive matrix framework in order to identify the general and strategic properties of each company you are looking for. The risks in the competition which countermeasures can be arranged. So, it’s highly important to find out what your competitors are doing and stay one step ahead.


It involves a systematic analysis of the market research to find accurate information for each metric you determine. This information you gain from the market analysis will help you to decide the correct plan or strategy for your company’s sake.


If you also would like to add more metrics to prepare a much bigger analysis for Competitive Analysis Template, you may use the “+” signs in the template. In that way, you will get more company columns to analyze and additional rows.


Finally, the graph of Market Share Analysis automatically sets itself, right after you input their market shares of the companies. Furthermore, you may write your professional opinion to the Analysis Summary & Evaluation Notes part as an additional note.

Competitive Analysis Template Features Summary:

  • Competitor analysis and benchmarking template
  • Professional design for presentations
  • Quick Analysis of all your competitors.
  • Full Print Ready
  • Informational notes included
  • No installation needed. Ready to use.
  • Works both on Mac and Windows
  • Compatible with Excel 2007 and later versions
  • Does not include any VBA macros

This excel template is ready-to-use and provided as is. If you need customization on your reports or need more complex templates, please refer to our custom services.


Watch the video below to see the template in action! Presentantation also includes usage notes, explanations and tips & tricks about the template.



8 reviews for Competitive Analysis Template

  1. Nukcy

    You just saved me..Thank you

  2. Alhassan E Jatta

    it has never been easier!!! thanks for saving my time :))))

  3. pravali


  4. May


  5. Valentin w.

    Instead of spending all day creating a stylish analysis, this has allowed to think about the different ways I do my competitive analysis. Purchased the modifiable version and IT’S WORTH IT.

  6. HAYES

    Very simple but very effective. Looks very professional as well

  7. mrunal

    market share analysis got my attention and it is very great for quic k analysis

  8. g.sally

    Customising is not flexible at all. You guys need to add more functionality to your template

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