Go To Market Strategy Excel Template

You may successfully introduce your goods or services in the market, engage with your target customers, and increase business growth by creating a well-planned go-to-market strategy. With our Go to Market Strategy Template, you will have no trouble launching your new product and drive business growth.

What is a go to market strategy?

A GTM plan presents a strategy connecting the sales, marketing, and other departments’ efforts to reach market success.

The goal of a GTM is to maximize market share, generate revenue, and gain a competitive advantage.

A go to market strategy template includes all the activities, resources, and tactics required to successfully launch and sell a product or service to the intended audience.

The GTM Template Properties

This simple template is a one-sheet template with all the elements you will need to make a GTM plan.

How will you fill out these elements?

Business Objectives: Clearly define the overall goals and objectives of the company, such as revenue targets, market share, or customer acquisition.

Target Markets: In the Go to market strategy template, you will identify the specific markets the product or service will be focused on in this space.

Target Customers: Define the ideal customer profile and create buyer personas.

Differentiated Offers: Determine the unique value proposition that makes your product or service different from competitors. Highlight the benefits and advantages you will provide to customers.

Channels: Identify the most effective marketing and distribution channels to reach the target customers in the go to market strategy template. Online marketplaces, social media platforms, partnerships, or resellers are some of examples of those channels.

Marketing Strategies: Here you will write the marketing plan to promote your product or service. This may include branding, advertising, public relations, content marketing, and social media.

Key Metrics: Define the key performance indicators (KPIs) that will be used to measure the success of your product.

Key Success Factors: Here, you will determine the critical factors for success such as strong customer relationships, product quality, competitive pricing, or excellent customer support.

The Go To Market Strategy Template Summary

• Simple Excel template to create a Go to Market Strategy
• Ready-to-print
• Works both on Mac and Windows
• No installation, ready to use.
• Professional design and suitable for presentations
• On Sheet Instructions
• Doesn’t include VBA codes or Macros