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Competitor Analysis Excel Template

4.7 (10 reviews)

Simple yet effective competitive analysis template in Excel. Analyze your competitor profiles in your market niche. Printable & ready-to-use spreadsheet.

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For a company to maintain its regular situation and business reputation it should manage the competition in a smart way as much as possible. The competitor Analysis Template in Excel will provide a visual illustration of the company’s properties with the right metrics. Then, it could help you to decide those strategies which should be taken.

Main Features of the Template

A Competitive Analysis template is a simple competitive matrix framework in order to identify the general and strategic properties of each company you are looking for. The risks in the competition which countermeasures can be arranged. So, it’s highly important to find out what your competitors are doing and stay one step ahead.


It involves a systematic analysis of the market research to find accurate information for each metric you determine. This information you gain from the market analysis will help you to decide the correct plan or strategy for your company’s sake.


If you also would like to add more metrics to prepare a much bigger analysis for the Competitor Analysis Template, you may use the “+” signs in the template. In that way, you will also get more company columns to analyze and additional rows.


Finally, the graph of Market Share Analysis automatically sets itself, right after you input the market shares of the companies. Moreover, you may write your professional opinion to the Analysis Summary & Evaluation Notes part as an additional note.

Competitor Analysis Excel Template Features Summary:

  • Competitor analysis and benchmarking template
  • Professional design for presentations
  • Quick Analysis of all your competitors
  • Full Print Ready
  • Informational notes included
  • No installation needed. Ready to use.
  • Works both on Mac and Windows
  • Compatible with Excel 2007 and later versions
  • Does not include any VBA macros

Competitive Analysis Template is a ready-to-use Excel Template and provided as-is. If you need customization on your reports or need more complex templates, please refer to our custom services.


Watch the video below to see the template in action! Presentation also includes usage notes, explanations and tips & tricks about the template.



10 reviews for Competitor Analysis Excel Template

  1. Vicenta

    I want replace my logo with yours. Help me pls?

    • Someka

      Hello Vicenta,
      Our logo can easily be replaced after unlocking the sheet. It is explained in detail here. If you’re having problems with that our support team will be happy to help, just send an email to

  2. Nia

    product is good to determine our strategies

  3. Nukcy

    You just saved me..Thank you

  4. Alhassan E Jatta

    it has never been easier!!! thanks for saving my time :))))

  5. pravali


  6. May


  7. Valentin w.

    Instead of spending all day creating a stylish analysis, this has allowed to think about the different ways I do my competitive analysis. Purchased the modifiable version and IT’S WORTH IT.

  8. HAYES

    Very simple but very effective. Looks very professional as well

  9. mrunal

    market share analysis got my attention and it is very great for quic k analysis

  10. g.sally

    Customising is not flexible at all. You guys need to add more functionality to your template

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