Competitor Analysis Excel Template
Simple yet effective competitive analysis template in Excel. Analyze your competitor profiles in your market niche. Printable & ready-to-use spreadsheet.
TEMPLATE DESCRIPTION
For a company to maintain its regular situation and business reputation it should manage the competition in a smart way as much as possible. The competitor Analysis Template in Excel will provide a visual illustration of the company’s properties with the right metrics. Then, it could help you to decide those strategies which should be taken.
Main Features of the Template
A Competitive Analysis template is a simple competitive matrix framework in order to identify the general and strategic properties of each company you are looking for. The risks in the competition which countermeasures can be arranged. So, it’s highly important to find out what your competitors are doing and stay one step ahead.
It involves a systematic analysis of the market research to find accurate information for each metric you determine. This information you gain from the market analysis will help you to decide the correct plan or strategy for your company’s sake.
If you also would like to add more metrics to prepare a much bigger analysis for the Competitor Analysis Template, you may use the “+” signs in the template. In that way, you will also get more company columns to analyze and additional rows.
Finally, the graph of Market Share Analysis automatically sets itself, right after you input the market shares of the companies. Moreover, you may write your professional opinion to the Analysis Summary & Evaluation Notes part as an additional note.
Competitor Analysis Excel Template Features Summary:
- Competitor analysis and benchmarking template
- Professional design for presentations
- Quick Analysis of all your competitors
- Full Print Ready
- Informational notes included
- No installation needed. Ready to use.
- Works both on Mac and Windows
- Compatible with Excel 2007 and later versions
- Does not include any VBA macros
PRODUCT VIDEO
Watch the video below to see the template in action! Presentation also includes usage notes, explanations and tips & tricks about the template.
FREQUENTLY ASKED QUESTIONS
Competitor Analysis Template Excel Template Product FAQ
A competitor analysis template is a structured framework for comparing your company with competitors across various metrics. This Excel template provides a visual matrix to identify general and strategic properties of each company, helping you manage competition smartly and stay ahead in your market.
Using this Someka Competitor Analysis Excel Template:
- Input competitor data in the designated columns
- Add metrics and companies using the “+” signs if needed
- Review the automatically generated Market Share Analysis graph
- Add your professional opinion in the Analysis Summary & Evaluation Notes section
This Competitor Analysis Excel Template tracks several important metrics for each company, including:
- Company Profile
- Key Competitive Advantage
- Business Reputation
- Target Market
- Market Share
- Marketing Strategy
- Products & Services
These metrics provide a comprehensive view of each competitor, allowing for detailed comparisons across various aspects of their businesses.
The Market Share metric is particularly notable as it’s used to generate an automatic visual graph for easy comparison.
Yes, the template allows you to add more competitors and metrics using the “+” signs, making it adaptable to your specific analysis needs.
Yes, the template automatically generates a Market Share Analysis Graph based on the data you input, providing a visual representation of your competitive landscape.
Absolutely! The template is designed with a professional look, making it suitable for presentations to stakeholders or management.
USER REVIEWS & COMMENTS
19 reviews for Competitor Analysis Excel Template
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Khayriyyah Mahabbah –
Useful for basic competitor analysis!
Kati Ollila –
Good template overall. The dashboard is visually appealing, but it took some time to understand how to input data correctly.
Parfait Marseau –
The vibrant dashboard is great for use in presentations.
Brenda Pinto –
The colorful design is nice, but I wish there were more options to customize the color scheme to match our brand.
Ashly –
I made the payment for the template but never received an email!!!
I had to contact support to get it sorted out, which was a hassle.
Someka –
We apologize for the inconvenience you have experienced. Our process is automated and the file may have ended up in your spam folder. We can send you the file right away.
Bernadette –
For the past few weeks, I have been taking advantage of this template to get precious information on my rivals.
I can strongly suggest this template to anyone seeking a straightfoarward and susccessful method of examining the competition.
Neda Afzali –
Hi, I have a question: Can I modify the template to add more metrics?
Someka –
Greetings! You can definitely customize this dashboard template with your own key performance indicators (KPIs). To do so, simply head over to the metrics sheet and insert your desired KPIs.
Claudia –
like the professional design and easy-to-use format
Gopinath –
I found this template really helpfull.
It’s a great way to analyse my competiators and stay ahead of the competition.
Vicenta –
I want replace my logo with yours. Help me pls?
Someka –
Hello Vicenta,
Our logo can easily be replaced after unlocking the sheet. It is explained in detail here. If you’re having problems with that our support team will be happy to help, just send an email to contact@someka.net
Nia –
product is good to determine our strategies
Nukcy –
You just saved me..Thank you
Alhassan E Jatta –
it has never been easier!!! thanks for saving my time :))))
pravali –
good
May –
good
Valentin w. –
Instead of spending all day creating a stylish analysis, this has allowed to think about the different ways I do my competitive analysis. Purchased the modifiable version and IT’S WORTH IT.
HAYES –
Very simple but very effective. Looks very professional as well
mrunal –
market share analysis got my attention and it is very great for quic k analysis
g.sally –
Customising is not flexible at all. You guys need to add more functionality to your template