BCG Matrix Excel Template
Excel spreadsheet for BCG charts. Draw growth vs. share matrix in seconds. Data visualization with dynamic dashboard for your presentations.
The BCG Matrix, created in 1968 by Boston Consulting Group founder, Bruce Henderson, is a framework that helps to assess the value of investments in portfolio management. So, this BCG Matrix Excel Template includes four quadrants which are Stars, Question Marks, Cash Cow and Poor Dog.
Basically, each of these quadrants represents a different analysis of market growth rate and relative market share.
In particular, this tool helps to understand which products the company should invest in, and which ones should be divested.
BCG Matrix Excel Template Features:
Firstly, list down all the products that you wanted to show on the matrix. Moreover, if you enter the brand’s market share and the largest competitor’s market share then it calculates the Relative Market Share column automatically.
Once you finished the input the data in these 6 columns, it will be automatically displayed in Numerical Visualization and the original BCG matrix. Additionally, you can comment about what should Brand do as the next step, according to product position by helping with the explanations of the BCG Matrix.
Cash Cows: Companies should milk these “cash cows” to induce growth and to maintain their market share. The market growth rate is low, the relative market share is high.
Stars: Companies should significantly invest in these “stars” as they have high future potential to become a cash cow. The market growth rate is high, the relative market share is high.
Question Marks: Companies should invest in “question marks” depending on their chances of becoming stars on the other side discard or sell if it does not have any chance. The market growth rate is high, the relative market share is low.
Poor Dogs: Companies should liquidate, divest, or retrench these “poor dogs”. The market growth rate is low, the relative market share is low in this BCG Matrix area.
- Evaluates the balance in your company’s current portfolio
- Easy to fill Data Section
- Full Print Ready
- Informational notes included
- No installation needed. Ready to use.
- Works both on Mac and Windows
- Compatible with Excel 2007 and later versions
- Does not include any VBA macros