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Perceptual Map Template

5.0 (1 review)

Perceptual Map template to start comparing brands based on your variables. Simple, flexible and useful positioning map maker in Excel!

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You can make use of perceptual maps, in order to see a brand’s perceived position compared to others. Perceptual or position mapping, is used as a powerful visualization technique for evaluation and understanding purposes. Whether as a business owner or a potential buyer, making use of this method helps you better shape your perception.

Perceptual map diagrams are tools comparing various attributes of different brands (or items) with representative circles positioned on a coordinate axis. As a user of our Perceptual Map Maker, you may decide which brands to include in your map. In addition, you may define new attributes and comparison combinations.

Perceptual Map Template Features

The template consists of three main parts: Data Input, Options, Map itself.


Data Input

Start with inputting your desired brands, size parameter and the key attributes in the data table of your template. In total, you may position 20 different brands (or any item) and include up to 12 separate attributes! The first seven of each will be already visible in your template, to activate additional ones click on the ‘+’ signs to have additional rows and columns.

Another feature included in the template is the ‘Size Parameter’. This column is created to represent the size of each circle in the perceptual map diagram. Although ‘market share’ is the most popular parameter in this case, definition is up to you. The user has the full flexibility here when it comes to what measure to include as the size parameter.


In this part, you may input the desired attributes to be used in the x and y-axis of your perceptual map. In addition to this, here you have the option to define the low-end and high-end definitions of each unique attribute!


Remember that the ‘bubble size option’ is to choose whether proportional sizes or equal sizes should appear on the map.

Perceptual Map

After your data input and options settings, your Perceptual Map will be ready and you may see it automatically updates itself based on your new data input or settings. Simple, flexible, and useful!


Perceptual Map Template Features Summary:

  • Position and compare brands
  • Informational notes included
  • No installation needed, ready-to-use
  • Works both on Mac and Windows
  • Compatible with Excel 2013 and later versions
  • Does not include VBA code or macros

Perceptual Map Template is a ready-to-use Excel Template and provided as-is. If you need customization on your reports or need more complex templates, please refer to our custom services.


Watch the video below to see the template in action! Presentantation also includes usage notes, explanations and tips & tricks about the template.



1 review for Perceptual Map Template

  1. Shashikant Warad


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