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Digital Marketing KPI Dashboard Excel Template

4.61 (23 reviews)

Excel KPI spreadsheet for digital marketers. Track your key metrics on social media, SEO, PPC and leads. Printable dashboard with trend charts.

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TEMPLATE DESCRIPTION

If you are working in the fast pace and ever-changing digital marketing industry then you know keeping your finger on the pulse is a mandatory requirement. Surely, you and or your clients will want proven results, which usually come with numbers. This is where the Digital Marketing KPI Dashboard Excel Template can help you show them the best delivery format.

Thus, this instant access Excel Template will take your results and turn them into presentable data which can be analyzed to give you a better picture of how successful you have been. This template will be a reference for your OKR (Objectives and Key Results) tracking.

KPI digital marketing

How Do You Select the Right Digital Marketing KPIs To Follow?

To emphasize, with so much information out there regarding digital marketing activities, it’s hard to choose the right measures. First of all, you have your personal or client requirements, or you might have a proposed number from your research. Moreover, inside the template, you’ll find 38 most used performance indicators for digital marketing.

These have been categorized into five main groups consisting of the following:

  • Lead Generation
  • Website & Traffic Metrics
  • SEO Optimization
  • Paid Advertising
  • Social Media Tracking

The Template also allows you to add, organize and track your own unique KPI parameters.

Input Output Table

Basically, this template consists of two sections: inputs and outputs. Current Year Actuals, Targets, and Previous Year Actuals are all available in Metric Settings. In the Output parts, also there is a Monthly Dashboard and Trends.

Getting Started in Creating Your Digital Marketing KPI Dashboard

Once you have chosen your particular metrics, you will then be asked to enter your target goals and a current figure for you and or your team. Comparison of your previous, actual, and future data is at your fingertips with the dashboard trending charts showing you in an instant how you are progressing. This super cool template offers much more:

  • Firstly, the descriptions of Digital Marketing and its Key Performance Indicators
  • Also, Trend Charting
  • Purposeful Comparison of both Past and Actual Target Values
  • Lastly, 30-day & Running Cumulative Breakdowns

Metrics of Digital Marketing Kpi Dashboard Excel Template

Firstly, we’ve included some sample data for you in this section; of course, you can change/remove these data and add your own. Also, if you need more rows, go ahead and add as many as you need.

KPI sheet

Note: Because this template covers 12 months from the start date, enter it in the data set.

Date Setting

Monthly Analysis

This section allows you to track each KPI’s monthly and cumulative performance. Begin by selecting a month from the dropdown menu. Also, the template will compare your current year’s data to last year’s data and display the results in green, yellow, and red.

Changing Color

KPI Analysis

This sheet allows you to compare monthly data with an overall analysis. There is also a Bar Chart that displays the Overall Analysis per Month. This section assists you in better analyzing your KPIs.

Charts and Bars

In summary, this purpose-built KPI Dashboard Template for digital marketing offers you a fantastic way to monitor your critical fast-paced data as well as make the essential on-track comparisons for past, current, and goal-related targets.

Features Summary

  • Monthly & Collective Analysis
  • Connections Between Past Year and Present Target Figures
  • Dashboard Summary with Interactive Charts
  • Easy to Use Design and Presentation Facilities
  • Simple Instructions Inside Each Sheet
  • Works with Excel 2010 Onwards
  • Runs on both Mac & Windows
  • No installation needed. Ready to use
  • Print Friendly
  • White Label
  • Does not include any VBA macros

Digital Marketing KPI Dashboard is a ready-to-use Excel Template and provided as-is. If you need customization on your reports or need more complex templates, please refer to our custom services.

PRODUCT VIDEO

Watch the video below to see the template in action! Presentation also includes usage notes, explanations and tips & tricks about the template.

FREQUENTLY ASKED QUESTIONS

USER REVIEWS & COMMENTS

23 reviews for Digital Marketing KPI Dashboard Excel Template

  1. Zhen ni Gann

    Hello, I get your email, but I dont know how to use the zip file. Sorry im a little newbie with these tech and all things 🙂

    • Someka

      Hello, happy to have you as our customers. No worries at all, we made an easy tutorial for opening a zip file with images, please check the link to learn how to unzip the file. Also if you need more help please don’t hesitate to get in touch with us: contact@someka.net

  2. Estephanie

    Thank you Someka, it was excactly what I needed. I searched a lot on Google to find you, there are now dozens of kpi templates, but most of them are just commercial things! You know what I mean?! so thanks for this template.

  3. Mehdi Abulhasani

    Hello, I purchased this template in 2021 and since then, I changed my email, and I dont have acess to the originall Excel file you sent me on Email, can you help me?

    • Someka

      Hi, thanks for reaching out to us. No worries at all, please send us an email and just tell us your name that you purchased the template, and we can check it and send you again the template.
      Hope it helps you.
      Email: contact@someka.net

  4. Nisha R.

    It is around 40 $ and in my country it is a bit much of money, but I really liked this template and im happy that i dedicated my budget to this.

  5. Nick B

    Oh the price is so hight for this template, is there any off code availabel?

    • Someka

      Hello, thank you for your feedback.
      Actually, we are a team and our developers put so much time and energy to create this template, this is not a not working, or problem template. We have made it out of scratch so our customers can use it just with a few clicks.
      Please send us an email, maybe you can be a part of our affiliates and you can get off code.
      contact@someka.net

  6. Marketa

    Cool template, use it you wont regret it.

  7. Andy Jace

    liked the yellow notes, helped me to undrestand each sheet.

  8. Frederik Ekers

    Really useful, thanks Someka.

  9. Petri Palossa

    Would it also work on Mac?

    • Someka

      Yes surely, as far as you have installed Microsoft Excel, you can also use this template on your Mac system too.

  10. Lukas

    Where I can add currency to my kpis?

    • Someka

      Hello, for adding units that consist of any currency, even days, please check the Metrics sheet and from the Unit, column choose the best option from dropdown menus. And the whole template will be processed with that unit for that specific KPI code.

  11. Sapir Malan

    Nice looking template but a little complex for me.

  12. Roopkomar

    Sorry for this basic question, but how should I know that is 50% good for reaching the target or not?

    • Someka

      Hello, no worries. Actually, it really depends on your target and time, if it is a small thing with high priority you have to complete at least 80% of the whole job. But if it is a really complex project that took too much time, maybe achieving 50% of it would be okay.
      But be sure to check the numbers with your team, you may think 50% is great, but in their opinion maybe 30% is better.

  13. Oksana Matviiv

    What does colors means in the monthly analysis sheet?

    • Someka

      Green means you reach your goal, yellow means you are near to getting your goal and red means you didn’t reach your goal.

  14. Rachelle C

    Is there any online version of this template available? I really prefer to use it on my phone anytime I wish.

    • Someka

      Hello, yes. Fortunately, we created a Digital Marketing KPI Google Sheets version for this template too. Please check it. If you have any feedback for us we are here to hear it. Thank you.

  15. Christian Glenn

    I liked the analytics part, good for presentations to managers.

  16. Amer Ali

    I can not unlock the sheets! Is there anyone here to help me?!

    • Someka

      Hi, sorry for the inconvenience. First, we sent you an email with a zip file, please use the password file in that zip file to unlock each sheet. If you need more help, please get in touch with us by email. contact@someka.net

  17. Felix K.

    Is there any tuturioal for this template? I need more.

    • Someka

      Hello, thanks for reaching out to us. Yes, we create a Youtube video for each of our products, you can watch it here. Also if you need support please get the technical support package and we will help you ASAP.
      Hope it helps.

  18. Senad De Vos

    A great soultion for every marketing/digital team. I put an end to all the followups.

  19. Eva Bandel

    What is the usage of kpi in digital marketing? I purchased it for my team but I need more explanation for them.

    • Someka

      Digital marketing KPIs measure how well a marketing team is reaching its objectives. They keep the focus on the target, such as increasing income or the number of visitors to a website, and detail the necessary steps and targets to accomplish this.

  20. DennisM

    it seemed very complicated at first but easy to change and edit for your own kpis.

  21. mattedw1

    digital marketing is more than just “trending” and thank u guys for developing a KPI for it!

  22. richfulton23

    Great spreadsheet and detailed yet simple to use!

  23. danielvillbrand

    Great and fast delivery!

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